(Effective as of 25-Oct-2024)
Unusual Circumstances, Inc. (“Unusual,” “we”, “us” or “our”) provides a dating service and mobile app, including a dating advice chatbot, leveraging our technology and human touch to understand what matters most to you and identify potentially compatible users of our service (the “Sitch Service”). This Privacy Policy describes how Unusual processes personal information that we collect through the Sitch Service, any other digital or online properties or services that link to this Privacy Policy (including our website), and our marketing activities, live events and other activities described in this Privacy Policy (collectively, the “Service”). Unusual may provide additional or supplemental privacy policies to individuals for specific products or services that we offer at the time we collect personal information.
Information you provide to us. Personal information you may provide to us through the Service or otherwise includes:
Third-party sources. We may combine personal information we receive from you with personal information that we obtain from other sources, such as:
Public sources, such as public records, social media platforms, and other publicly available sources.
Partners, such as marketing partners and event co-sponsors.
Other users of the Service, for example, if someone submits a referral or submits a report or complaint about a user of the Service.
Service providers that provide services on our behalf or help us operate the Service or our business.
Business transaction partners. We may receive personal information in connection with an actual or prospective business transaction. For example, we may receive your personal information from an entity we acquire or are acquired by, a successor, or assignee or any party involved in a business transaction such as a merger, acquisition, sale of assets, or similar transaction, and/or in the context of an insolvency, bankruptcy, or receivership.
Third-party services, such as social media or other third-party services, that you use to log into, or otherwise link to, your Service account. This data may include your username, profile picture and other information associated with your account on that third-party service that is made available to us based on your account settings on that service.
Data about others. We may offer features that help users refer their friends or contacts to the Service or that otherwise allow users to provide information concerning third parties. For example, we may request your permission to access information from your device’s phonebook to invite your contacts to use the Service. Please do not refer someone to us or share their contact details or other personal information with us unless you have their permission to do so.
Inferences. We may derive inferences about you using the categories of personal information described above to help provide the Service and improve the quality of your connections.
Automatic data collection. We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, our communications and other online services, such as:
For more information concerning our automatic collection of data, please see the Tracking, AI & other technologies section below.
Cookies and other tracking technologies. Some of the automatic collection described above is facilitated by the following technologies:
Chatbot and other artificial intelligence (“AI”) technologies, including those provided by AI platform providers such as OpenAI. Our chatbot technologies may employ cookies and software code to operate the chat and user input/prompt features that you can use to communicate and input your prompts and other data through the Service. OpenAI and other third parties may access and use information about your IP address, your general geographic information (e.g., city, state), and other personal information you share through chats or within inputs to facilitate the provision of the Service through our chatbot, including providing dating advice and guidance. We also use the personal information you make available to us in connection with other AI algorithms and machine learning models that we use for personalization and matching purposes (e.g., to assess your personality, traits and compatibility with other users), as well as for safety and security purposes and to prevent abuse or other violations of our terms or applicable laws.
For information concerning choices you may have with respect to the use of tracking technologies, see the your choices section, below.
We may use your personal information for the following purposes or as otherwise described at the time of collection:
Service delivery and operations. We may use your personal information to:
Service improvement and analytics. We may use your personal information to analyze your usage of the Service, improve the Service, improve the rest of our business, help us understand user activity on the Service, including which pages are most and least visited and how visitors move around the Service, as well as user interactions with our emails, and to develop new products and services. For example, we use Google Analytics for this purpose. You can learn more about Google Analytics and how to prevent the use of Google Analytics relating to your use of our sites here: https://tools.google.com/dlpage/gaoptout?hl=en.
Marketing and advertising. We, our service providers and our third-party advertising partners may collect and use your personal information for marketing and advertising purposes:
Note that we only use and share limited categories of your personal information for marketing and advertising purposes, such as advertising identifiers, estimated location data, basic demographic data such as age and gender, web browsing data, email addresses, and phone numbers. We do not use sensitive personal information, your responses to the questions we ask in connection with establishing your profile, or any other information concerning your dating history or preferences for marketing or advertising purposes.
Compliance and protection. We may use your personal information to:
Data sharing in the context of corporate events, we may share certain personal information in the context of actual or prospective corporate events – for more information, see How we share your personal information, below.
To create aggregated, de-identified and/or anonymized data. We may create aggregated, de-identified and/or anonymized data from your personal information and other individuals whose personal information we collect. We make personal information into de-identified and/or anonymized data by removing information that makes the data identifiable to you. We may use this aggregated, de-identified and/or anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.
Curating connections and other Service algorithms. Please see the Tracking, AI & other technologies section above for a description of our use of AI to provide the Service.
Further uses, in some cases, we may use your personal information for further uses, in which case we will ask for your consent to use of your personal information for those further purposes if they are not compatible with the initial purpose for which information was collected.
We generally retain personal information to fulfill the purposes for which we collected it, including for the purposes of providing the Service, satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes. To determine the appropriate retention period for personal information, we may consider factors such as the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
When we no longer require the personal information we have collected about you, we may either delete it, anonymize it, or isolate it from further processing.
We may share your personal information with the following parties (or as otherwise described in this Privacy Policy, in other applicable notices, or at the time of collection).
Affiliates. Our corporate parent, subsidiaries, and affiliates.
Service providers. Third parties that provide services on our behalf or help us operate the Service or our business (such as hosting, information technology, customer support, AI providers, such as online chat functionality providers and other providers of generative AI technologies such as OpenAI, email delivery, marketing, consumer research and website analytics).
Payment processors. Any payment card information you use to make a purchase on the Service is collected and processed directly by our payment processors.
Advertising partners. Third-party advertising companies for the interest-based advertising purposes described above.
Connections. Where you have agreed to connect with another user of the Service, and that user has agreed to connect with you, we will share your personal information with that user.
Partners. Third parties with whom we partner, including parties with whom we co-sponsor events or promotions, with whom we jointly offer products or services, or whose products or services may be of interest to you.
Linked third-party services. If you log into the Service with, or otherwise link your Service account to, a social media or other third-party service, we may share your personal information with that third-party service. The third party’s use of the shared information will be governed by its privacy policy and the settings associated with your account with the third-party service.
Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.
Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the Compliance and protection purposes described above.
Business transferees. We may disclose personal information in the context of actual or prospective business transactions (e.g., investments in Unusual, financing of Unusual, public stock offerings, or the sale, transfer or merger of all or part of our business, assets or shares). For example, we may need to share certain personal information with prospective counterparties and their advisers. We may also disclose your personal information to an acquirer, successor, or assignee of Unusual as part of any merger, acquisition, sale of assets, or similar transaction, and/or in the event of an insolvency, bankruptcy, or receivership in which personal information is transferred to one or more third parties as one of our business assets.
Other users and the public. As part of the Service, certain information about you, including your age, neighborhood, educational background, first name and last initial, profile photo, and a description of you will be shared with potential connections (i.e., other users of the Service that we believe may be a good match for you). Additionally, you may make certain user-generated content available to third parties or the public (e.g., if you chat with another user or other users). This information can be seen, collected and used by others, including being cached, copied, screen captured or stored elsewhere by others (e.g., search engines), and we are not responsible for any such use of this information.
We make commercially reasonable efforts to verify that the parties with whom our mobile application shares personal information provide a level of protection of personal information consistent with the practices described in this Privacy Policy, except that all such parties described above other than service providers and affiliates may, to the extent permitted by law, use personal information as described in their own privacy policies.
Access or update your information. If you have registered for an account with us through the Service, you may review and update certain account information by logging into the account, tapping the Settings icon, and viewing the data associated with your account. You may also edit, your biographical data, photos, and relevant information about education, career, ethnicity, religion, and hometown. In most cases, you may elect to hide this information from potential connections.
Opt-out of communications. You may opt-out of marketing-related emails or texts by following the opt-out or unsubscribe instructions provided in the email or text. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails.
Cookies and other technologies. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Service may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org You can also configure your device to prevent images from loading to prevent web beacons from functioning.
Blocking images/clear gifs: Most browsers and devices allow you to configure your device to prevent images from loading. To do this, follow the instructions in your particular browser or device settings.
Mobile location data. You can disable our access to your device’s precise geolocation in your mobile device settings. We do not track your location other than at sign-up and in settings to determine if you are in our service area. We save your Neighborhood and City information at that time. We also may save the general location of your device based on your IP address to aid in prevention of abuse of the service.
Privacy settings. We make available certain privacy settings on the Service, including options to control whether or not you are available for connections, and the visibility of certain features of your profile when seen by your connections and potential connections.
Advertising choices. You may be able to limit use of your information for interest-based advertising through the following settings/options/tools:
Browser settings. Changing your internet web browser settings to block third-party cookies.
Privacy browsers/plug-ins. Using privacy browsers and/or ad-blocking browser plug-ins that let you block tracking technologies.
Platform settings. Certain platforms offer opt-out features that let you opt-out of use of your information for interest-based advertising. For example, you may be able to exercise that option for Google and Facebook, respectively, at the following websites: – Google: https://adssettings.google.com/ – Facebook: https://www.facebook.com/about/ads
Ad industry tools. Opting out of interest-based ads from companies that participate in the following industry opt-out programs:
Network Advertising Initiative: http://www.networkadvertising.org/managing/opt_out.asp
Digital Advertising Alliance: https://optout.aboutads.info
AppChoices mobile app, available at https://www.youradchoices.com/appchoices, which will allow you to opt-out of interest-based ads in mobile apps served by participating members of the Digital Advertising Alliance.
Mobile settings. Using your mobile device settings to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
You will need to apply these opt-out settings on each device and browser from which you wish to limit the use of your information for interest-based advertising purposes.
We cannot offer any assurances as to whether the companies we work with participate in the opt-out programs described above.
Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com
Declining to provide information. We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.
Linked third-party platforms. If you choose to connect to the Service through your social media account or other third-party platform, you may be able to use your settings in your account with that platform to limit the information we receive from it. If you revoke our ability to access information from a third-party platform, that choice will not apply to information that we have already received from that third party.
Delete your content or close your account. You can choose to delete certain content through your account. You may delete your account in app Settings. If you choose to delete your account, you have a 7-day period during which you may choose to reactivate it. Note that even if you choose to reactivate your account within the 7-day window, connections you have made with other users of the Service will not be restored. After 7 days, your account will be permanently deleted. In either case, you will not receive a partial or total refund for any paid services, other than what is required by the laws of your state. If you wish to request to close your account and are unable to do so through the app, please contact us.
The Service may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.
We employ technical, organizational and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.
We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.
The Service is not intended for use by anyone under 18 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us. If we learn that we have collected personal information through the Service from a child without the consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.
We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service or other appropriate means. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acknowledging that the modified Privacy Policy applies to your interactions with the Service and our business.